ABOUT STREE
Based in Northern California, USA, Stree was born of a need to fulfill a lack that founder Neena Pandey discovered in her working life. As a tech executive, she understood how clothing was essential to presenting a polished, yet fashionable image and mood, and yet as she looked, drab colors on professional outfits were the norm in the Silicon Valley offices.
In her search for well-cut high fashion options for working women, she realized that it wasn’t for lack of desire, but simply lack of choice. During Navratri, an Indian festival honoring the goddess Durga and celebrating women’s strength and power, she was fueled to begin Stree; a label offering everything she saw missing during her corporate journey.
Created for women by women, Stree presents considerate clothing which elevates femininity while offering luxury. Sophisticated silhouettes that accentuate women’s’ natural bodies with energetic color combinations is of utmost importance, and comfort and confidence is a key aspect of every piece. From a boardroom executive to a homemaker, a Stree garment highlights the beauty of the individual while empowering them with the striking adornment they deserve.
Drawing inspiration from Neena’s rich culture was only second nature; India’s ancient heritage is truly an infinite pool of resources for the bold, powerful brand she had in mind. Heritage hand-worked techniques and regional fabrics all have a story behind them, and Stree is a contemporary take for the modern woman.
Aiming to be as earth-friendly as possible from conception to construction with not just using natural and long-lasting materials, but also in the system of manufacturing, Stree is a sustainable brand not simply in idea but execution. Each piece is made in extremely limited quantities, ensuring that quality remains consistent throughout and regarding the craftspeople with the respect they deserve.
Neena has a degree in Garment Manufacturing Technology from the most prestigious design school in India- National Institute of Fashion Technology, New Delhi. She worked for US labels like Ann Taylor, Nordstrom, Pea in the Pod, and high-fashion European designer labels managing their product development.. She has an MBA in Marketing from Leavey School of Business, Santa Clara University, United States. She lives in the San Francisco Bay Area with her husband and two kids.
Stree is a women owned company and we believe that empowering women makes our world a better place. We provide employment, fair wages and advancement opportunities to women and their families. Every purchase you make will help further the cause of women empowerment through organizations such as Sheroes.
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How to measure:
Use a tape measure with cm/inches.
Wear underwear or very thin clothes for accurate measurements.